SPARC National Conference 2024

Often Auxiliary departments are working with limited marketing budgets for our programs, which can be both exciting and challenging. With a little creativity and strategic thinking, you can implement innovative marketing strategies that will attract customers, create great storytelling opportunities, and grow your programs, even on a shoestring budget. We will offer helpful frameworks to think about marketing your auxiliary program while discussing real-world examples and ideas that will provide actionable take-aways to try at your school.