Often, schools take an either-or approach to auxiliary programs, either bringing in external partners to provide programs or running their own in-house offerings. Many worry that an outside vendor will draw scholars and dollars away from their internal programs. In this session, we will consider how schools might strategically implement both in-house and external programs to maximize non-tuition revenue. We look at some success stories, discuss various models, and share some questions to consider as you explore external partners to augment in-house programs.